Award-winning Scots Designer, Judy R Clark, has landed a place on a new fashion platform that’s supported by style-bible Vogue.
Judy will be the only Scottish designer to appear on Wowcracy, which is a new online fashion buying platform which allows designers to sell exclusive access to them and their collections in a bid to raise the full amount needed to fund the entire production process of each item – including manufacturing the garments.
Through the site, Judy must raise £4,000 in 90 days in order to produce a collection of exclusive Harris Tweed and Scottish lace frock coats.
Judy has previously created specially-commissioned pieces for Emeli Sande, Levi’s and Ford. Her new project – entitled ‘Fashion a Frock Coat’ – will produce the Edinburgh-based designer’s first ready-to-wear line.
Judy says: “Wowcracy, which is also backed by Glamour magazine, is an excellent way for me to introduce more people around the world to my work.”
Judy said: “I receive emails every day from people asking where they can get hold of my garments or how they can order my designs.
“When I heard about Wowcracy I thought it was the perfect platform to showcase my work to a global audience. Through the site, anyone can buy in to my entire design process from start to finish.
“I am offering numerous parts of the journey, from a regular update email blog, limited edition postcards and prints of the designs, to a studio visit inputting in to the overall look of the garments, to of course owning one of my jackets including a ‘Frock Coat’ named in their honour.
“By using this crowd-funding approach people will essentially pre-order my creations and become part of my exclusive fashion brand.”
The ‘Fashion a Frock Coat’ range will consist of a limited number of garments. Twenty five male and twenty five female frock coats will be created, each numbered so the wearer can identify their own unique item.
You can support Judy’s Wowcracy initiative by clicking here.