SUPER star Rihanna is fronting a new TV show in a bid to find the UK’s next big star in the fashion industry.
The Sky Living show will run over eight weeks where twelve unknown designers will be challenged by Rihanna and Nicola to create outfits for a string of musicians and celebrities.
The show will celebrate the extraordinary talent and creativity in the British fashion scene. With Rihanna, a fashion icon herself, and Nicola, who created her own Dainty Doll make-up range, at the helm, the show will recognise the increasing influence pop stars have on mainstream trends.
Executive producer, Rihanna said: “I’ve always had a great love of fashion. It’s a constant source of inspiration in my life, and is a big reason why I’ve grown into the person and artist I am today. I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show.”
Nicola added: “I’m so excited for us to get started on finding a new up and coming British designer who just needs a chance, a little bit of help in getting their skills noticed. There are talented people, undiscovered because they don’t have the means, or their circumstances are too far away from the fashion world. This show is here to discover those people and give them a shot. I’m looking for someone who can think outside the box, and who isn’t going to give up at the first hurdle”
Applications must be received by Sunday 5th February. Filming takes place over 8 weeks in the UK from April 2012.